The platform's segmentation options make it possible to reach a highly qualified audience. In fact, 89% of Pinners use Pinterest weekly for inspiration in their buying process. On Pinterest, the user is not oversaturated with ads and your campaign can capture more of their attention.Īs we have mentioned before, it is a platform with great influence on purchasing decisions. According to Pinterest's Effective Reach Study, video ads on the platform have a view-through rate 3 times higher on average than other social networks. It is a relatively new advertising solution so competition from advertisers is low and the CPC is also lower than on other platforms. Need more reasons? Take a look at the list we share with you! In fact, 70% of pinners agree that Pinterest has given them ideas of what products to buy. Before making any purchase decision, the user is inspired with the intention of discovering and being able to plan his or her purchase. Pinterest is the perfect place for brands.

Why run Pinterest Ads campaigns for your eCommerce?

Pinterest without ads